FAQ

FAQs - Section I - Psychometric Assessment & Career Counseling

FAQs - Section II - Training & Development

FAQs - Section III - Marketing Strategy & Online Marketing

Section I - Psychometric Assessment & Career Counseling


What is Career Counseling?

Career counseling is the process of understanding the various suitable career options available for an individual through analyzing the Individual’s inherent Personality traits, Career Interest, Career Values and Aptitude. Through Career counseling, best suited career paths will be determined, explored and planned to achieve the selected career goal. 


What is its importance?

Career Counseling is important since it helps to avoid college dropout, job dissatisfaction, career stress, mid-career crisis, career confusion and career ambiguity. It enables one to have a career clarity and leads to professional growth and success.


What age does career counseling start?

As early as 14 years .


Is the session Face to Face or online?

Though it is possible to organize the session online but it is better to take the counseling session in person – face to face. You can take the online assessment and then schedule an appointment for career counseling as per your convenience.


Can Parents come for the sessions?

Yes, Parents should ideally accompany the candidates as they will get unique insight on their ward’s future career.


Why is the psychometric assessment important?

A Psychometric assessment is important since it enables to:

  • Identify your personality type
  • Identify your career interests
  • Identify your career values
  • Measure your skills and abilities
  • Identify critical reasoning skills
  • Identify candidates strengths weakness
  • Identify working and learning style        
  • Helps analyze candidate’s behavioral traits
  • Provides realistic  view, a road map and a contingency plan.

Who can take a career assessment test ?

Students in 9th, 10th, 11th and 12th as well as Graduates and Professionals.


Will the counselor provide recommendations on the choice of College/Institution/University ?

Sure, if needed by the candidate.


Should I prepare for the assessment?

No. This assessment is not a test or exam to determine any score. This Assessment is to understand you as a person.


What is the duration of the counseling session?

It can vary based on individual needs anything between an hour and half to two hours.


How can I schedule an appointment with a career counselor?

Please call/mail us and we will be glad to help you.


Section II - Training & Development

How do I/We know that training is required ?

You can contact us and fix up a free training need assessment meeting with us.


What is the duration & charges for the training sessions?

The duration of the training programs vary since we assess the training needs before finalizing a suitable training program. Our training charges are reasonable - we always try to offer a highly effective training program to you within a limited budget.


Do you conduct training at outstation locations?

Yes, we can conduct training at any location - as per requirement.


Do you use your own training materials?

Yes, we use our own training materials customized to your needs. However, if you want that we should utilize your training materials, the same may be worked out with mutual understanding. The ultimate goal is that the training should be effective.


Section III - Marketing Strategy & Online Marketing

What are the basic contents of your marketing strategy ?

We make a thorough study of your business/products and work out a detailed and cost-effective marketing strategy which covers the following:

  • Brand Name,Logo,Tag Line
  • Packaging
  • Advertising
  • Marketing Budget
  • Promotional Strategy
  • Publicity and Public Relations
  • Sales Force Training, Reward & Recognition
  • Sales Promotion
  • Pricing
  • Distribution Channel

What is SEO?

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results.


What is PPC?

PPC stands for Pay-per-click, and is a phrase used to describe the paid advertising model. The name comes from the fact you only pay for the advertising when someone clicks on it.  


What you do in online marketing ?

We create a customized presence of your business/brand on all possible online media through SEO,PPC -  Google,Facebook,LinkedIn,YouTube etc. and other options to engage the target customer and encourage them to take a purchase decision.


How much do I need to spend on online marketing?

Your expenses will depend on the overall marketing objectives, duration and reach of the campaign but if you compare it with other marketing media, it is highly cost-effective. In fact, we will share reports with you to help you measure the success of your online marketing campaigns.


Can you guarantee results?

Nobody can guarantee results in any marketing campaign but with our professional expertise and industry experience we can assure you of the best ROI. We believe in nurturing a long-term successful relationship with our clients. 


Do you outsource work?

We do, but this doesn’t mean that we are delegating responsibility for tasks or using cheap labor, we believe that to create something exceptional you have to use the best resource available.  

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